Our "No Worries" Guarantee:
All of our custom product orders are viewed by a real person. Once we receive your order, a qualified professional will review your artwork. If everything looks good, we'll send you a final layout for you to review and approve. If adjustments are needed ,let us know and we will send an updated proof for your approval.
We do not start production until we get your final approval to move forward. You can rest assured there wont be any surprises.
Some Additional Info about Proofs:
The proofing process is a protection for all parties involved. The above mentioned proof layout will be sent to you for final approval. Please inspect this carefully. Changes cannot be made after a proof has been approved. Any errors on final product that also appeared on the approved proof will not be refunded.
If artwork is not in the appropriate format, when we enlarge it to fit our items, the printing results can be fuzzy or pixelated.
We highly recommend providing vector artwork instead of raster files. Let's quickly go over a few key differences:
Vector Art: Vector artwork can be sized to any dimension needed. The design you see when viewing a vector art file is based on mathematical equations, meaning image size can be changed without compromising quality or clarity. Vector art also allows us to modify parts of the logo - such as changing the color of one part of the design (perhaps to better suit a different background color that the art will be placed on).
Vector art files typically include one of the following file extensions: .ai, .eps, .pdf, .svg
When logos and other graphics are designed originally, this is the format that the graphic artist most likely designed the logo in. Without special computer programs, you most likely can't open one of these files, so oftentimes a graphic artist will also provide you with a JPG or PNG file of the logo. That gives you a simple image file to use in email, on the web, or in programs like Microsoft Word, etc. These types of files are called raster art.
Any time a new design is being created by a graphic artist, make sure to ask for a vector art format as well, and store it in a safe place so it's there when you need it.
We know that it's not always easy to gain access to these files since they can be misplaced long before needed. If you need assistance with converting art files to a format that can be printed, please see our Artwork Services page.
Raster Art: Unlike vector art, which is made up of math that a special art program reads as visual data, raster images are made up of pixels. Pixels are small dots of color. When looked at as a whole, these dots look make up an image.
When vector art is saved as a raster file, it converts that mathematical data into pixels. When a file is saved as a raster image (such as a jpeg), it is saved at a specific dimensional size, and a specific resolution (how many pixels are in the image). An example of this would be saving an image at 2" wide x 2" high, with a resolution of 72 ppi (pixels per inch). At this point, you can think of that 2" square logo like a grid. If you have 72 pixels per inch, your image is made up of a total of 288 pixels, inside of four 1 inch squares (two 1" squares across, and high), each with 72 pixels inside. If you now want to double the size of your logo and make it a 4" x 4" square, your pixels get larger as well. Perhaps so large that you actually start seeing them individually in parts of your art, making it appear fuzzy, grainy, or pixelated. Since you're pixels are larger, less of them fit into that original pixel per inch. So instead of having 72ppi, your image now is only 36ppi. Your image is still the same 288 pixels, but they're all twice as large.
In order for pixels to be small enough to print clearly, artwork needs to be saved at 300ppi. This means each inch of your logo actually contains 300 pixels. They are so small that your eye cannot make out individual pixels. If you have a 300ppi image, but it's only a 4" wide image file, and need to print it at 16" wide on the front of a table cover, those once very tiny pixels will now be enlarged and affect the quality of your image.
Raster art files typically include one of the following file extensions: .jpg, .jpeg, .png, .tiff, .psd
We know that some of this can be very confusing, so we're here to help. If you have any questions regarding art requirements, please contact us and we'll be happy to assist you.